Tuesday, November 30, 2010

30 Days, 30 Texts:
Shema is For Real:
A Book on Prayer and Other Tangents


"In case of fire, throw this book in…"

So begins a religious school text book that was as revolutionary as the internet and social media are today. Joel Grishaver developed this book as graduate student at the University of Chicago, as a counselor at Olin Sang Ruby Union Institute in Oconomowoc, WI and as a the youth group advisor at North Shore Congregation Israel in Glencoe, Il. 

I was a camper in Wisconsin and a junior youth grouper and religious school student at a neighboring congregation.
Shema is For Real: A Book on Prayer and Other Tangents was transformative. It said that we could have experiential learning and out of the box thinking at Sunday school. It said that Jewish learning could be fun and engaging, even if you got the next best teacher. It told us there were more interesting people than the Stickmans.

This is the book that launched (several years later) Torah Aura Productions and challenged all Jewish book publishers to raise their game. And it challenged teachers and synagogue educators to make us think about prayer, not just learn the words. It taught us that the prayers could mean something to us, and that the way they were organized in the service had a larger meaning. 

And when we got to play the Prayer Book Board Game (at camp, at temple, and at NSCI with Joel)—wow! Our opinions and ideas were connected to the prayers and became one. I still think about James Brown shouting “Let me hear you say Yeh!” when I rise for the Barchu. Thank you, Joel, for thinking this way. And thank you Jerry Kaye, director of Olin Sang Ruby for publishing it and Debbie Friedman’s Sing Unto God.


Cross posted at JESNA's site


This essay series is co-sponsored by:
resized_jbcjesnalogoforward

Monday, November 22, 2010

Al Tifrosh Min Hatzibur
Do Not Separate Yourself
From The Community, Part II

Rabbi Jamie Korngold giving lessons online
My friend Ilene urged me to post and expand my answer to her question about an article that appeared in the style section of yesterday's New York Times. We have been friends since our sons Sammy and Harper were in the baby room at the JCC. I have learned over the years that you don't spit in the wind, you don't tug on Superman's cape, and if at all humanly possible, you don't say no to Ilene. It's like yelling at the whirlwind.

The Times article - Bar Mitzvah Studies Take to the Web by Amy Virshup - describes how some rabbis and cantors are using Skype and other web 2.0 technologies to connect with young men and women preparing to become Bar or Bat Mitzvah. It also explores how some of those clergy offer their services specifically to enable families who do not belong to congregations to maintain this non-affiliation. For some of these service providers, they describe what they offer as a financial benefit:
"they’re not paying dues and religious school fees to a synagogue for years of preparation. The e-rabbis generally charge on a fee-for-service basis —Yitzhak Miller (he prefers “Rabbi Yitzi”) charges $950 for 12 hours of Hebrew tutoring (in either 15-minute weekly sessions or half-hour ones every other week), another $875 for his Family Exploration program (in which participants study the meaning and importance of the bar mitzvah ceremony) and then $1,000 to officiate at a Saturday morning Torah service."
 Others, like adventure-rabbi Jamie Korngold, say that they offer something meaningful that established synagogues by and large do not.
“Our generation doesn’t view Judaism as an obligation,” said Rabbi Jamie Korngold, aka the Adventure Rabbi, who offers an online bar mitzvah program. “It’s something that has to compete in the marketplace with everything else they have in their lives...”
Taking the online route, according to those who’ve done it, is especially good for children with learning disabilities who might have trouble in a conventional classroom. It is also more convenient and flexible, better attuned to the hectic schedules of contemporary family life (no carpooling!). “Joining a synagogue? I looked at it, and there would have been no bat mitzvah,” said Shari Steele, whose daughters’ double bat mitzvah was led by Rabbi Korngold in August. “It would not have happened for my family.”
For some time now, there have been voices in the Jewish world saying (sometimes shouting) that the synagogue is just so 20th century - it no longer meets the needs of the Jewish people (at least those under 40). George D. Hanus, an attorney in Chicago, went so far as to publish monthly newspaper for a while in which he repeatedly accused the synagogue rabbinate of engaging in a form of fraud, by holding education hostage to synagogue membership. Of course his agenda involved getting all Jewish children into day schools - not a proposition whose success is indicated by the data. Day school is great for many, but there always be more who make other choices.

I am not unbiased, as a synagogue based educator, but I am unconvinced. Does the synagogue need to change and learn how to meet the needs of a new generation? Absolutely, and it always has needed to do so. Synagogues have risen or failed to rise to meet that challenge for millenia. To that end, I want to recommend a book to anyone who is a professional or lay leader in a synagogue (from any movement/non-movement).

Jim Prosnit, my rabbi suggested that our Senior Staff (2 rabbis, 1 Cantor, 3 educators and our physical plant director) and our president make part of our bi-weekly staff meeting into a book club. We are reading Sacred Strategies: Transforming Synagogues from Functional to Visionary by Isa Aron, Steven M. Cohen, Lawrence A. Hoffman and Ari Y. Kelman. It has been a fascinating read and we have had some wonderful conversations. I believe that this will spark a new level of visioning and development for our congregation. I will write more about this book later. The reason I bring it up in this discussion is to make it clear that there are many alternatives to tossing the synagogue and the synagogue school into the dustbin of history. The model is not useless simply because its roots are in centuries past. It needs to adapt to the needs of the 21st century. It needs Jews to join and create that evolution.

Another book that is helping me think this through is The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kantor and Allison Fine. They are two social media experts whose practice centers on helping non-profits (and the synagogue fits that category rather nicely) use social media to connect to their constituency - members and potential members, to a donor base and to the work that they do to change the world. One of the things they have taught me is that Millenials (born 1978 - 92) are passionate about causes, but not about organizations. This tells me that we have to change the way we and they think about the synagogue - refocusing on the idea that the synagogue is a community, not just another organization. They also expect web-savvy and social media competence. We need to get on that.

I recommend all Jewish educators get a copy of this book and start reading it. And join Darim Online's Facebook Book Group, which is getting ready to discuss it from a Jewish educational perspective. You can click here to listen to a very interesting webinar Darim conducted with one of the authors, Allison Fine.

If you have been reading this blog for a while, you know I am committed to the idea of encountering Judaism and our Jewish connections through both an analog and a digital lens. And I applaud the clergy people described in the article in the Times for using technology to connect with their students.I have no problem with using technology, but the idea of becoming a Bar/Bat Mitzvah without being a part of a worshiping community is bankrupt. Sammy (Ilene's son) and Harper (my son) are not becoming Jewish adults this spring in a vacuum or so they can put it on a resume. They are assuming the role of young men who can say prayers to which the rest of the adults in the congregation can say "Amen."

Rites of passage in all cultures are not only about the one reaching a milestone, but about the change in their role within a community. There is nothing wrong with going to Israel or the Grand Canyon for a private or semi-private ceremony. That is just a Kodak moment. You don't "have" a Bar/Bat Mitzvah any more than you "have" a lawyer, doctor or tennis player. You become those those things.

And a child becomes a Bar/Bat Mitzvah by virtue of reaching the Jewish Age of majority, not because they participated in or led a service. The service is actually so that the adult community can publicly acknowledge that this person is no longer a minor in the eyes of the community, but someone whose prayers and blessings can count for all of us and to which we may say "Amen." (See Sanhedrin 68b)

But completely divorcing the process from a sacred community is not much different than the Faux Mitzvah - a non-Jewish riff on the Bar Mitzvah for the purpose of having a party to celebrate a birthday in a way that mirrors some of the B/M parties for which some communities have become a little infamous. It rips away the meaning.

I have admired much of the Adventure Rabbi Stuff Jamie Korngold has been doing. I think this may be a bit too much of an adventure. I do anticipate a time in the near future when our members' kids will have some of their BM lessons via skype. With two working parents, crazy schedules, etc, I see no problem with our cantor Blum scheduling a meeting that takes place in the comfort of their respective homes. In fact I hope it happens relatively soon. It responds to the needs of families and their unique needs. And we need to be asking the questions that will reveal the needs people have so we can meet them.

In this context, our cantor could be working with kids who go to religious school, to camp, on retreats and in the junior choir with one another - in short within the context of a sacred community of learners, of prayers and of doers of Tikkun Olam.

Solving the problem of the last Jewish family in East Cupcake, North Dakota or in Smolensk is noble and valuable. And technology can help do that for people who don't have much geographic proximity to a Jewish community, Giving a family in Chicago or Fairfield, CT  the opportunity to opt out of a congregation to save money or the commitment of time and energy in order to tag the Bar/Bat Mitzvah Base is just not Jewish.

We have all seen kids (and adults) who have no eyes. You know who I mean - the ones who never look up from their hand-held device: a Blackberry, an I-Phone/Touch/Pad/Pod, a GameBoy or other game system - and so we never see their eyes.

If technology serves to allow people to further separate themselves from the community, then community will only be virtual, not real. Technology needs to be used to bring us together, not give us the means to stay apart. Our congregation's Facebook Group is only a few weeks old and is already bringing people together. Our Kitah Hey (5th graders) connect with kids in Beersheva and Haifa via Skype on our SmartBoard.

But this past Shabbat, my twelve year-old son wanted to go to services with his dad. He's not too old to play with my tzitzit (and he is starting to think about what he wants his tallis to look like). And he wanted to sit with his grand-friend Jim Abraham in services and at breakfast with the Brotherhood. He set down his cell phone and connected in prayer and fellowship with his congregational community. And then when we left, he texted his good friends from Eisner Camp.

Rachel Gurevitz, my other rabbi, told me about a member of our congregation whose family began attending our monthly Mishpacha Shabbat. In the beginning, she and her husband would discuss it as the time neared. But community is habit forming. Now it just goes on the calendar at the beginning of the year. And that same member has become involved with a group of other parents in our Kitah Gimel (3rd grade). We don't have school the Sunday of Thanksgiving. So she and a group of other parents are arranging a Sunday morning get together because they don't want to miss out on their weekly community time together. 

Rabbi Fred Schwartz of Temple Sholom in Chicago once told me he believed that Jews should be allowed to die without benefit of clergy. If you don't affiliate or if you leave the synagogue, why should you expect a rabbi at you parent's funeral? Where were you when the congregation needed your support - and now you want theirs? And he wasn't talking about money. He was talking about being in the pews. At someone's shivah. At the Beit Cafe. Letting the Youth Group wash your car. Marching on Washington in support of Israel.

The woman quoted in the final paragraph of the New York Times article makes me very sad. "Once Joanne... had found a rabbi for Eli to work with, she pretty much bowed out of the preparations, she said. 'I just cared about the party.'" She misses the point of Eli becoming a Bar Mitzvah. This should be his coming out celebration - in the sense of the debutantes of yesteryear. How can he be a Jewish adult if she has disconnected him from the Jewish community? 

The point of the whole exercise is announcing that you are ready to engage in the richness of Jewish life and the community announcing it is ready to take your participation seriously on an adult level. Technology, like all innovations can be both tool and weapon. It can divide us or bring us together. As parshat Nitzavim reminds us, we must choose well, so we may live.

For more on this and the article inside the same section by Bruce Feiler please check out Sh'ma Koleinu by Rabbi Rachel Gurevitz.

Thursday, November 11, 2010

Technology in Temple: Spirituality in 140 Characters or Fewer

Rabbi Laura GellerThis was published recently in the Huffington Post. Rabbi Laura Geller serves Temple Emanuel of Beverly Hills. There are some interesting questions, and I think she has found some interesting answers in bringing the Jewish analog and digital lenses together. Obviously this exercise does not fit every setting at every time. The full sermon is here.

I am with my congregants on a Jewish study tour of Morocco following "the footsteps of Maimonides." There in the old city of Fes is the Kairaouine Mosque, constructed in 857 C.E. and connected to what might be the oldest ongoing university in the world. Maimonides was a student there. In some ways, the city hasn't changed since his time. Donkeys still carry heavy loads of fabric on their backs through the narrow ancient streets just the way they did when he lived here.

But when you peer into the mosque, you can see the same poster that you see as you enter our synagogue: a picture of a cell phone with a line drawn through it. In the mosque, the Arabic words on the sign can be roughly translated as: "Please turn off your cell phones. Talk to God instead."

Some things never seem to change and are common the world over. People still gather for prayer. Imams, priests and rabbis give sermons. We want people to pay attention. How do we help people pay attention?

Sometimes we take risks, do something that might even be slightly transgressive. Consider for example these recent High Holy Days in our congregation, Temple Emanuel of Beverly Hills, a large, almost 75-year-old Reform congregation in the middle of Beverly Hills. The opening words of my Rosh Hashana sermon, as I took my cell phone out of the pocket of my white robe, were: "Please do not turn off your cell phone."

There was stunned silence, then nervous laughter. "Yes, you heard me. Please do not turn off your cell phones. In fact, please take them out now. And if you have a Facebook or Twitter account, please log on."

The theme of all of our High Holy Day messages related to the existential question posed by God to the prophet Elijah in the Book of Judges: "What are you doing here?" "What are you doing here," we asked our congregants. "What are you doing here in the synagogue and here at this very moment in your life?"

So I gave the congregation an assignment right there in synagogue: "Please post your answer to the question 'What are you doing here?' in 140 characters or less."

In 140 characters. Characters, not words.

Many of them did, and the answers, because they were so short perhaps, were especially moving.

"I am in Temple Emanuel for Rosh Hashanah services sitting next to my adult children thinking about my own parents." (111 characters.)

"I am letting beautiful music wash over me and feeling a connection with Jews around the world." (91 characters)

"I am thinking about last year... not an easy year... financial challenges, health scares...I'm hoping this year will be better." (117 characters)

"I am looking for balance in my life. ( 36 characters.)

"I am trying to connect my soul to something deeper than just myself." (68 characters.)

Existential questions probably don't change. But the ways we challenge people to think about them do change over time. And new technology gives us new tools.

My colleague Rabbi Jonathan Aaron also took risks with technology for one of his sermons. He used a PowerPoint presentation to encourage people to think about what it means to be "here." It opened with an image of the chairs in our sanctuary, and then of the sanctuary building. Then the picture expanded to the city of Beverly Hills, then to the state of California. In each subsequent image the camera zoomed further and further away until eventually we saw the picture of the universe from the Hubble space craft.

It was as though we were seeing the universe through God's eyes, as it were. Suddenly everything looked different, including our own personal dramas that often keep us stuck in constricted places and keep us from seeing the bigger picture.


The Biblical story describes how Elijah discovered that bigger perspective not in an earthquake and not in a fire, but rather in a still small voice. Our congregation got a glimpse of it through PowerPoint, Facebook and Twitter.

The important questions never change. But new technology can help us pay attention -- and respond -- in different ways.

Cross Posted to Davar Acher

Tuesday, October 26, 2010

Can Open Source work for
Jewish Education?

My friend and mentor Shalom Berger of the Lookstein Institute for Jewish Education in the Diaspora at Bar Ilan share a link to Tzvi Daum's blog with a bunch of us, curious about our response to his challenge. As a synagogue rather than day school educator, I don;t believe he is speaking directly to me, but the questions are valid regardless of setting.

I have some thoughts, which I will share at another time. I am more interested in yours. In addition to his three highlighted questions, what do you think about open-source Jewish learning? Is there an upside and/or a downside to increasing our reliance on the digital lens for Jewish teaching and learning? And what should the balance be? (If you choose to respond in your own blog, please post a link in the comments to this blog and to Tzvi's.)





Quick, what do Mozilla Firefox, Linux, Moodle, Openoffice.org. Audacity and Filezilla all have in common?
Answer: They are all examples of great open source software available for free on the web. In general, open source products are developed by people around the globe who contribute their time and expertise to develop a product which is then made available for free to the public at large.

Recently there has been some discussion about exploring an open source model for Jewish education. It sounds idealistic, everybody chipping in their little part, the question is - how practical is such an idea?

As someone who has actually tried to organize an open source project or two for Jewish education, I would like to share what I learned from these experiences and what I see the challenges to be.

One particular project I tried to launch revolved around developing some Judaic Studies curricular materials. (I have blogged about it here in the past.) My thought was to start with something small that educators can collaborate on over the summer. I thought the free time in the summer and the limited materials that needed to be covered would make be a good first candidate for an open source project. However, sadly enough the project never got off the ground. I will be the first to admit that I was probably the source of the problem, however there are some lessons I took away from this. I view these as challenges which need to be overcome in the future.

Challenge #1
Are Jewish educators even online?

The first step in any open source project is finding like minded people willing to contribute their time and expertise. Where does one find such people? Techies use the internet to find each other. Where do you find other Jewish educators online? I posted invitations on Lookjed, I created a Facebook group...I even tried faxing an invitation to all schools in the Lookjed directory. However, at the end of the day, I question what percentage of Jewish educators were even aware of such a project. Many Jewish educators have ideological opposition to using the internet at home. If you can't find a big enough pool of contributors your project is almost dead in the water unless it is very small and specific. Although I thought my project was small and specific, obviously it wasn't small and specific enough.

Challenge # 2
Do educators have the time and technological expertise?

Even if we can find Jewish educators online, how many of them feel comfortable using technology collaborating tools? It is one thing for people who make their living as developers to use technology to connect and collaborate on the development of software, but can you ask them same of educators? Put another way, asking techies to use tech is somewhat different than asking non techies to use tech. Do we have any good examples of successful open source educational curricular projects out there on a national level? There is talk of open source textbooks, Wikipedia might be a close example but they are not exactly the same. I have seen some attempts for Jewish educators to get together on a wiki, but I am unaware of any great results in terms of team collaboration and project successes. With time the tools will presumably get easier to use, but the steep learning curve for contributors remains a challenge.

Another related thing to consider, is the time factor. While the average software developer probably makes a decent salary and most likely has a small family as the average American does, those involved in Jewish education are often making a minimal salary and work two jobs to support a larger than average family. That does not leave a lot of free time to dedicate to projects. Some of us are a little crazy, but the majority are not. Working on a project requires dedication and at a certain point one needs to ask themselves why am I doing all this work for free?

Challenge # 3
Who is leading and/or sponsoring the project?

Speaking of free, when you read about most of the successful open source projects you will notice two things they have in common. The first is, they are almost all led by a group at the top who are dedicated to the project on a nearly full time basis. Second, these people at the top are usually SPONSORED in some way. They are not working for free.

For example: Openoffice.org is supported by Sun Microsystems, presumably because they want to chip away at Microsoft. Moodle headquarters is supported by hosting services who use the Moodle trademark and contribute a portion of their profits to the head team. Linux developers make their money by offering support. Sourgeforge.net which hosts open source projects for free makes money by selling their platform software to businesses. Even Wikipedia has its own foundation and can easily make money by advertising. The point is, very few large projects are developed wholly by people with altruistic intentions. Filezilla was started as class project and released as open source because the developers didn't think anybody would pay money for it with so many commercial options available. Audacity is about the only project I know of that does not have a steady source of funding other than donations. It is a small project to be sure.

Thus, I think even if open source were to be used in Jewish education, at least the core team would need to be sponsored in some sort of manner and given organizational support. Sponsoring a core group would most likely get a project off the ground to the point where a greater mass of contributors can join at a later time and be guided to what their role can be.

I don't want to sound pessimistic or be the naysayer who says it can't be done, but until I see a successful open source Jewish educational project I remain unconvinced about the viability of using open source to solve Jewish educational needs. I know for example, the Jim Joseph Foundation made a grant to 14 fellows to build online communities of practice, I am curious where that will lead to after two years of training.

To be determined.

Tzvi Daum
http://www.torahskills.org/
http://www.twitter.com/torahskills

PS I don't consider the various lesson planning sites such as chinuch.org or SJED as examples of successful open source models. For the most part these are sites where users just contribute lesson plans they created. There is no collaboration between contributers and the result is a jumble of lessons with hardly any rhyme, reason or methodology to it.

Wednesday, October 20, 2010

Unpresenting
from Heather Gold via Beth Kantor

Beth Kantor is the co-author of The Networked Nonprofit: Connecting with Social Media to Drive Change and a fantastic social media blog about How Networked Nonprofits Are Using Social Media to Power Change. It is one of the few blogs I read daily. This came in today, and it occurred to me that there is a lot here that applies to classroom teachers as much as it does to people who present at conferences. Enjoy and add your suggestions!  - Ira

What I Learned About Unpresenting from Heather Gold

 

I first met Heather Gold when she did stand up comedy at the first Blogher conference in 2005.   In addition to comedy,  Heather is a keynote speaker and teaches her unique style of interactive performance in “unpresenting” workshops.

I do a lot of presenting and am spending to much time writing bullet points, creating slides, and practicing what I’m going to say.    I think that this puts a stop to creating conversation in the room.    I wanted to learn some conversational mechanics — so I could stop talking at people and begin talking with them.

I took one of her workshops recently.   We had a small group and each of us had to speak in front of the group while Heather coached us.   It was incredibly helpful to have another pair of eyes point out ways how you could improve to encourage more interaction.

Here’s what I learned:
  • Emotions Are More Important Than Facts: To prompt conversation, you need to make an emotional connection.  Happy, sad, angry, etc can help open the conversation.  Maybe its an opening story that sets this emotional tone.
  • Feel the Room, Be in the Moment: Do not focus on what you want to tell people, read people’s body language, make eye contact, and most importantly connect to them.
  • Know Yourself: You need to cultivate as much self-awareness as possible.  When you open up the room for conversation, the unexpected might happen.     Understand that if you’re uncomfortable, the rest of the room might not be – so sit and stay with it.   Also, self-recognition gets the most laughs.
  • The Only Thing That Matters Is That You Care: The most important thing is that you care about your topic and that you have some passion for it.  If you’re bored with what you’re saying, the audience will be too.
  • Use Call and Response with Humor: As Heather pointed out, as a stand up comic, she can tell how people are connecting – they laugh or they don’t.    One thing I learned is that if you get a laugh,  say it again in another way.
  • Vary Your Style: If your natural style is high energy, then don’t stay at the level the whole time you present.  Change volume, tone, speed, and color.
  • The Pregnant Pause: Don’t always fill the space with talk – a pause, silence can create an opening for conversation.
  • When the Group is Quiet: If the group is not responding for whatever reason,  don’t tell them they’re being too quiet.  That only encourages them to be more quiet.
  • Eye Scanning: You may engage one-on-one with someone in front of everyone in the group, but let your eyes scan the room for other people who might want to join in.   The sides of the circle or room are where there might be energy.  Giving the gift of your attention to the audience, makes it more interactive.
  • Translation Techniques: If you use any jargon, be sure to pause and ask “Does everyone know what that is?”   Try to establish relevancy in the room.
  • Traffic Cop and Threading: Keep the conversation going by summarizing points and threading through out.  Sometimes if someone takes the conversation to a place where you don’t want to go, you can use the “talk over” technique.     Some people may think it is rude, but helps you keep on track.
  • Acknowledge People: When you are threading conversations and someone shares something amazing – acknowledge it.   Also, an opportunity for threading.    Make them feel you heard them.  It’s like when a child comes to you and says, “I hurt my finger.”   You might ah …
  • Don’t Walk Out on Applause: If you get applause, wait until it is finished before the leaving the stage.
Thanks Heather for a terrific workshop!

Saturday, October 16, 2010

Purposeful and Passionate:
Synagogues in the Age of Facebook


This was posted on Jvillage Network, which builds and hosts websites for Jewish organizations, and helps them use technology to deepen connections between members and the institution and attract new members as well. I have recently started following their blog, after hearing about from eJewish Philanthropy (who else?). .I think Samets presents the challenge to our congregations in a well-focused manner. How do we respond? - Ira

Synagogues lagging behind cultural change is nothing new. In fact, there are those who would say synagogues should operate from a thoughtful, process-driven perspective and adopt change slowly. In essence I would agree with that. The challenge is all in the balance.

Synagogues must be able to respond to a rapidly changing culture, while keeping themselves grounded in their mission. Not an easy task, yet we have always found a way to enhance our religious experience through the current culture of our times.

As Jews we must keep our attention focused forward - through the windshield and the dramatic changing landscape ahead. Of course, we must also be alert to the view in the rear view mirror - what we are leaving behind and what is gaining ground.

This dual outlook is what should drive us as individual Jews, just as it drives the Googles, Facebooks, Intels (all with Jewish inside), and even the State of Israel.

Synagogues have the same opportunity of using technology to build a bridge between the synagogue experience and today’s culture. Technology needs to be an outward- looking tool for greater connectedness for the community.

While there are a number of creative synagogues doing remarkable outreach and engaging more members, too few synagogues have been able to emulate their example and create an operational model that will lead them and their communities to a stronger future.

Change happens when leaders intentionally and constructively work toward a better future. Our synagogues need a modern Abraham or Moses - intentional leaders with vision and the passion to lead a movement.

Technology is only a tool. And when used to its maximum benefit, it is a tool that enhances our purpose, our mission, and our movement.

What is your purpose? What is your synagogues' purpose? Where is our passion?

What holds us together as a people, as a religion, is thousands of years old. Abraham, Rebecca, Isaac, Sarah, Moses, Ramban, Golda Meir -- each has served as a powerful connector to our Jewish roots and our religious traditions. Our challenge is to use our rich history of purposeful leadership to regain the strength and focus for our individual communities and create meaningful purpose for our lives today.

American society is constantly changing and that change has impacted our Jewish culture; yet our Jewish foundation remains firm. While our families are spread around the world, less rooted in one cohesive community, we are challenged to create a wholly new Jewish community based on the realities of our world today.

We need to understand today’s 4 P’s for synagogue prosperity, in order to reclaim our Jewish movement in today’s American culture.
  • Purpose – the higher goal, the higher calling that resonates
  • Passion – in any movement it takes firebrands to influence
  • People – those we want to join with us
  • Projects – purposeful doing brings people together
Purpose, Passion, People, Projects – the rest is all detail.

This is the time of year when synagogues have an opportunity to start fresh. The first step out of the gate for thinking fresh is to form a strategic planning task force that, with a clear focus and effective leadership, can help the synagogue better understand the community's passions and create a movement in support of them.

Strategic planning work is more about the process than it is about the outcome. Working together as a community, learning, listening to understand what others want and value, and then ultimately arriving at a common goal is key to successful community building and successful movement creation.
  • Re-identify your purpose.
  • Support it with a passionate commitment.
  • Focus it outward toward the people most interested in being drawn toward the purpose.
  • Then create projects that will drive action, and more people toward you purpose.
  • The outcome - Synagogue well-being.
And through the process you will find out the power of the potential of connectedness in the community, in the synagogue and online.

Yoram Samets, the author is the Founder of Jvillage Network. He is also a frequent writer and blogger on using digital technology to grow membership and engage and build Jewish community.

Tuesday, October 12, 2010

Virtual and Real Community

The Jim Joseph Foundation Fellows of the Lookstein Institute
for Jewish Education in the Diaspora at Bar Ilan University,
Ramat Gan, Israel. (l. to r.) Front Row: Howard Blas,
Rachel Meytin, Esther Feldman (Lookstein Center),
Ellen Dietrick, Barry Gruber,Lisa Micley, Joy Wasserman,
Lillian Howard. Back Row: Jonathan Fass, Elana Rivel,
Robyn Faintich, nammie Ichilov, Ira Wise,
Shalom Burger (Lookstein Center), Sid Singer, Eliezer Jones.
I am writing this on an Amtrak train from Boston to Bridgeport, CT. I have just spent two days learning about leadership styles, logic models and evaluation with my chevrah in the Jim Joseph Foundation Fellows (#JJFF)[1]. This was our fourth meeting in the past 13 months. The process of this fellowship has been fascinating. While the learning has varied in quality and content – and is often quite excellent – the most significant piece has been the relationships.

There are 14 fellows.
o       We live in Atlanta, the Bay Area, Boston, Connecticut, Chicago, Florida, Houston, Philadelphia, New York (City and upstate), and Washington D.C.
o       There are seven men and seven women
o       We work for and identify with institutions in the Reform, Conservative and Orthodox movements. Some of us work in cross-denominational settings or communal agencies. A few of us work with national institutions.
o       2 of us run synagogue religious schools, 1 runs an early childhood program. 2 of us are day school heads and one has worked as Day School psychologist. 1 of us works in a JCC and 2 are in community Jewish education agencies. 2 work for a college or university. 1 is runs a summer camp for children with special needs, and 2 of us are with national educational initiatives.
o       We range in age from late 20’s (I think) to late 50’s (I think). We are American, British and Canadian citizens. One of us may also be Israeli, but I forgot to ask.
o       Our education ranges from BA to MA to PhD. Some of us grew up in synagogue religious schools, others went to day school. We have belonged to or worked for most of the Jewish youth movements in North America.

This is diverse a group of educators I can ever remember learning and working with, in terms of educational focus, religious orientation and practice age and experience. And I cannot remember learning more from such a small group of educators since my grad school days. Surely I have had amazing experiences at CAJE and NATE conferences.

And I am hoping to have more and deeper ones with the Community of Practice my NATE colleagues and I are developing: that is one of the purposes of this fellowship – to develop CoP’s with our peers. We have been learning a lot about creating these communities using Web 2.0 technology. And we have explored many different issues: educational, technical and communal ones.

Working with this chevrah has taught us all something very important. Virtual communities need more than technological connections to be communities. They need people to have relationships. And we have concluded that F2F – face to face contact, even a little bit – is essential.

Last week I wrote about how social networking was not THE solution, but was an important took in our bag as Jewish educators. Today I am talking about the corollary for educational professionals. This medium offers us opportunities for connection and consultation that we could not have even imagined ten or twenty years ago. And I am eager for us to use it in better, more robust ways. But I was reminded in Boston as we hugged and said goodbye, that it is the people and the relationships between them that make a community.

If you are and educational professional, there is a good chance that sometime in the next year, you will be invited to join an online community of practice by one of us (or by someone else). I hope you will say yes.

You may be frustrated or intimidated by the technology. Don’t be. Remember that at the other end of that broadband connection is someone just like you. And they are or were put off by the virtuality of the connection. But they, like you, have dedicated themselves to making Jewish learning happen. And you two (or two hundred of you) getting to know one another, share with one another and consult with one another, will help all of our learners be more successful engaged more deeply.

It has been and promises to be a fantastic journey. I hope to see some of you (F2F and online) along the way!


[1] The Jim Joseph Foundation established this online leadership fellowship at the Lookstein Center for Jewish Education in the Diaspora at Bar Ilan University in Ramat Gan, Israel. It was designed and is administered by Shalom Burger and Esther Feldman of the Lookstein Center.

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