Unpresenting from Heather Gold via Beth Kantor

Beth Kantor is the co-author of The Networked Nonprofit: Connecting with Social Media to Drive Change and a fantastic social media blog about How Networked Nonprofits Are Using Social Media to Power Change. It is one of the few blogs I read daily. This came in today, and it occurred to me that there is a lot here that applies to classroom teachers as much as it does to people who present at conferences. Enjoy and add your suggestions!  - Ira

What I Learned About Unpresenting from Heather Gold

 

I first met Heather Gold when she did stand up comedy at the first Blogher conference in 2005.   In addition to comedy,  Heather is a keynote speaker and teaches her unique style of interactive performance in “unpresenting” workshops.

I do a lot of presenting and am spending to much time writing bullet points, creating slides, and practicing what I’m going to say.    I think that this puts a stop to creating conversation in the room.    I wanted to learn some conversational mechanics — so I could stop talking at people and begin talking with them.

I took one of her workshops recently.   We had a small group and each of us had to speak in front of the group while Heather coached us.   It was incredibly helpful to have another pair of eyes point out ways how you could improve to encourage more interaction.

Here’s what I learned:

• Emotions Are More Important Than Facts: To prompt conversation, you need to make an emotional connection.  Happy, sad, angry, etc can help open the conversation.  Maybe its an opening story that sets this emotional tone.

• Feel the Room, Be in the Moment: Do not focus on what you want to tell people, read people’s body language, make eye contact, and most importantly connect to them.

• Know Yourself: You need to cultivate as much self-awareness as possible.  When you open up the room for conversation, the unexpected might happen.     Understand that if you’re uncomfortable, the rest of the room might not be – so sit and stay with it.   Also, self-recognition gets the most laughs.

• The Only Thing That Matters Is That You Care: The most important thing is that you care about your topic and that you have some passion for it.  If you’re bored with what you’re saying, the audience will be too.

• Use Call and Response with Humor: As Heather pointed out, as a stand up comic, she can tell how people are connecting – they laugh or they don’t.    One thing I learned is that if you get a laugh,  say it again in another way.

• Vary Your Style: If your natural style is high energy, then don’t stay at the level the whole time you present.  Change volume, tone, speed, and color.

• The Pregnant Pause: Don’t always fill the space with talk – a pause, silence can create an opening for conversation.

• When the Group is Quiet: If the group is not responding for whatever reason,  don’t tell them they’re being too quiet.  That only encourages them to be more quiet.

• Eye Scanning: You may engage one-on-one with someone in front of everyone in the group, but let your eyes scan the room for other people who might want to join in.   The sides of the circle or room are where there might be energy.  Giving the gift of your attention to the audience, makes it more interactive.

• Translation Techniques: If you use any jargon, be sure to pause and ask “Does everyone know what that is?”   Try to establish relevancy in the room.

• Traffic Cop and Threading: Keep the conversation going by summarizing points and threading through out.  Sometimes if someone takes the conversation to a place where you don’t want to go, you can use the “talk over” technique.     Some people may think it is rude, but helps you keep on track.

• Acknowledge People: When you are threading conversations and someone shares something amazing – acknowledge it.   Also, an opportunity for threading.    Make them feel you heard them.  It’s like when a child comes to you and says, “I hurt my finger.”   You might ah …

• Don’t Walk Out on Applause: If you get applause, wait until it is finished before the leaving the stage.

Thanks Heather for a terrific workshop!

Purposeful and Passionate: Synagogues in the Age of Facebook

This was posted on Jvillage Network, which builds and hosts websites for Jewish organizations, and helps them use technology to deepen connections between members and the institution and attract new members as well. I have recently started following their blog, after hearing about from eJewish Philanthropy (who else?). .I think Samets presents the challenge to our congregations in a well-focused manner. How do we respond? - Ira

Synagogues lagging behind cultural change is nothing new. In fact, there are those who would say synagogues should operate from a thoughtful, process-driven perspective and adopt change slowly. In essence I would agree with that. The challenge is all in the balance.

Synagogues must be able to respond to a rapidly changing culture, while keeping themselves grounded in their mission. Not an easy task, yet we have always found a way to enhance our religious experience through the current culture of our times.

As Jews we must keep our attention focused forward - through the windshield and the dramatic changing landscape ahead. Of course, we must also be alert to the view in the rear view mirror - what we are leaving behind and what is gaining ground.

This dual outlook is what should drive us as individual Jews, just as it drives the Googles, Facebooks, Intels (all with Jewish inside), and even the State of Israel.

Synagogues have the same opportunity of using technology to build a bridge between the synagogue experience and today’s culture. Technology needs to be an outward- looking tool for greater connectedness for the community.

While there are a number of creative synagogues doing remarkable outreach and engaging more members, too few synagogues have been able to emulate their example and create an operational model that will lead them and their communities to a stronger future.

Change happens when leaders intentionally and constructively work toward a better future. Our synagogues need a modern Abraham or Moses - intentional leaders with vision and the passion to lead a movement.

Technology is only a tool. And when used to its maximum benefit, it is a tool that enhances our purpose, our mission, and our movement.

What is your purpose? What is your synagogues' purpose? Where is our passion?

What holds us together as a people, as a religion, is thousands of years old. Abraham, Rebecca, Isaac, Sarah, Moses, Ramban, Golda Meir -- each has served as a powerful connector to our Jewish roots and our religious traditions. Our challenge is to use our rich history of purposeful leadership to regain the strength and focus for our individual communities and create meaningful purpose for our lives today.

American society is constantly changing and that change has impacted our Jewish culture; yet our Jewish foundation remains firm. While our families are spread around the world, less rooted in one cohesive community, we are challenged to create a wholly new Jewish community based on the realities of our world today.

We need to understand today’s 4 P’s for synagogue prosperity, in order to reclaim our Jewish movement in today’s American culture.

• Purpose – the higher goal, the higher calling that resonates
• Passion – in any movement it takes firebrands to influence
• People – those we want to join with us
• Projects – purposeful doing brings people together

Purpose, Passion, People, Projects – the rest is all detail.

This is the time of year when synagogues have an opportunity to start fresh. The first step out of the gate for thinking fresh is to form a strategic planning task force that, with a clear focus and effective leadership, can help the synagogue better understand the community's passions and create a movement in support of them.

Strategic planning work is more about the process than it is about the outcome. Working together as a community, learning, listening to understand what others want and value, and then ultimately arriving at a common goal is key to successful community building and successful movement creation.

• Re-identify your purpose.
• Support it with a passionate commitment.
• Focus it outward toward the people most interested in being drawn toward the purpose.
• Then create projects that will drive action, and more people toward you purpose.
• The outcome - Synagogue well-being.

And through the process you will find out the power of the potential of connectedness in the community, in the synagogue and online.

Yoram Samets, the author is the Founder of Jvillage Network. He is also a frequent writer and blogger on using digital technology to grow membership and engage and build Jewish community.

Virtual and Real Community

The Jim Joseph Foundation Fellows of the Lookstein Institute
for Jewish Education in the Diaspora at Bar Ilan University,
Ramat Gan, Israel. (l. to r.) Front Row: Howard Blas,
Rachel Meytin, Esther Feldman (Lookstein Center),
Ellen Dietrick, Barry Gruber,Lisa Micley, Joy Wasserman,
Lillian Howard. Back Row: Jonathan Fass, Elana Rivel,
Robyn Faintich, nammie Ichilov, Ira Wise,
Shalom Burger (Lookstein Center), Sid Singer, Eliezer Jones.

I am writing this on an Amtrak train from Boston to Bridgeport, CT. I have just spent two days learning about leadership styles, logic models and evaluation with my chevrah in the Jim Joseph Foundation Fellows (#JJFF)[1]. This was our fourth meeting in the past 13 months. The process of this fellowship has been fascinating. While the learning has varied in quality and content – and is often quite excellent – the most significant piece has been the relationships.

There are 14 fellows.

o       We live in Atlanta, the Bay Area, Boston, Connecticut, Chicago, Florida, Houston, Philadelphia, New York (City and upstate), and Washington D.C.

o       There are seven men and seven women

o       We work for and identify with institutions in the Reform, Conservative and Orthodox movements. Some of us work in cross-denominational settings or communal agencies. A few of us work with national institutions.

o       2 of us run synagogue religious schools, 1 runs an early childhood program. 2 of us are day school heads and one has worked as Day School psychologist. 1 of us works in a JCC and 2 are in community Jewish education agencies. 2 work for a college or university. 1 is runs a summer camp for children with special needs, and 2 of us are with national educational initiatives.

o       We range in age from late 20’s (I think) to late 50’s (I think). We are American, British and Canadian citizens. One of us may also be Israeli, but I forgot to ask.

o       Our education ranges from BA to MA to PhD. Some of us grew up in synagogue religious schools, others went to day school. We have belonged to or worked for most of the Jewish youth movements in North America.

This is diverse a group of educators I can ever remember learning and working with, in terms of educational focus, religious orientation and practice age and experience. And I cannot remember learning more from such a small group of educators since my grad school days. Surely I have had amazing experiences at CAJE and NATE conferences.

And I am hoping to have more and deeper ones with the Community of Practice my NATE colleagues and I are developing: that is one of the purposes of this fellowship – to develop CoP’s with our peers. We have been learning a lot about creating these communities using Web 2.0 technology. And we have explored many different issues: educational, technical and communal ones.

Working with this chevrah has taught us all something very important. Virtual communities need more than technological connections to be communities. They need people to have relationships. And we have concluded that F2F – face to face contact, even a little bit – is essential.

Last week I wrote about how social networking was not THE solution, but was an important took in our bag as Jewish educators. Today I am talking about the corollary for educational professionals. This medium offers us opportunities for connection and consultation that we could not have even imagined ten or twenty years ago. And I am eager for us to use it in better, more robust ways. But I was reminded in Boston as we hugged and said goodbye, that it is the people and the relationships between them that make a community.

If you are and educational professional, there is a good chance that sometime in the next year, you will be invited to join an online community of practice by one of us (or by someone else). I hope you will say yes.

You may be frustrated or intimidated by the technology. Don’t be. Remember that at the other end of that broadband connection is someone just like you. And they are or were put off by the virtuality of the connection. But they, like you, have dedicated themselves to making Jewish learning happen. And you two (or two hundred of you) getting to know one another, share with one another and consult with one another, will help all of our learners be more successful engaged more deeply.

It has been and promises to be a fantastic journey. I hope to see some of you (F2F and online) along the way!

---

[1] The Jim Joseph Foundation established this online leadership fellowship at the Lookstein Center for Jewish Education in the Diaspora at Bar Ilan University in Ramat Gan, Israel. It was designed and is administered by Shalom Burger and Esther Feldman of the Lookstein Center.

Will Social Networks Change the World, or Do You and I Still Have to do the Heavy Lifting?

My friend and colleague Josh Mason-Barkin sent a few of us an e-mail his question and my reply follow. I hope you will add your thoughts.

"Malcolm Gladwell (in the New Yorker) says online social networks are not capable of empowering real and meaningful change. If he's right, what does that mean for attempts to make real and meaningful change in Jewish education?"

Josh - thanks for tossing this football out.

I think you reduce Gladwell's point to the level at which it might be paralyzing, or at least unhelpful. On one level, I think he is absolutely correct. The internet is changing the world. Not the way the men at Woolworth’s in Greensboro did. 

The social network is not a movement, at least not in terms that lead people to sing “We Shall Overcome” in a way that suggests the way things are done must change and change now. It is more a change in the way we perceive and make meaning. Not as dramatic as making a stand on the Edmund Pettus Bridge in March of 1965, nor did I think we are praying with our fingers on the keyboard as Heschel praying with his feet in Selma. 

What we can do is profound, but not as dramaticly or even as profound as what Gladwell describes.

I think Gladwell has used the civil rights movement as a straw man of sorts, but one that knocks you down instead of being bowled over itself. That doesn’t mean social networking is trivial. It just isn’t going to change the world the same way as actual civil disobedience and real time advocacy will. 

At the same time, let’s look at “Yes We Can” and the Obama online juggernaut of 2008. The campaign relied heavily on social networking to mobilize money, awareness, bodies at campaign rallies and votes. They didn’t give up traditional RT campaign methodology in favor of the digital campaign. Plouffe and company’s genius was integrating the two.

One of the things I find myself saying often is that the technology is awesome. But it is not the only thing! It is a tool, not a revolution. Our success will come from integrating. Nothing will replace the value of students and a teacher sitting around a table or under a tree with texts and ideas. As Grishaver  suggests, we need technology PLUS analog/Face to Face/RT experiences, not INSTEAD of them. If the revolution means all digital all the time, it will fail as soon as the kids master the next level of the video game. He says: 

“The real point is that real life still offers some unique opportunities: classroom community, love-interests, caring faculty and a speed and spontaneity that you don’t get pounding away a keyboard with your thumbs. Virtual community makes it possible to participate with less exposure. It often feels safer. Yet Solomon and Flexner bring a whole bunch of research sources that suggest participation is higher in blended circumstances. A friend is part of a heavily funded online dialogue. The story I got from this friend was that at first, before they ever met, their online dialogue was full of posturing and pontificating. Once the online group shared a retreat together, the dialogue shifted. It became real people talking to real people.”

What social media and other Web 2.0 technologies offer is access to learners and teachers in new and exciting ways. It offers that access because they are using the technology. When we were kids (and you guys sort of still are ;-}) we went home and played with our friends, did our homework, read books and watched TV. There was not much access to us for our Hebrew school teachers when we were not in the temple. 

My sons, aged 12 and 17, now multi-task. While doing homework, they access their text messages on the phones, chat and post items on Facebook, surf the web, watch YouTube videos, etc. 

If my teachers are social media savvy, 

AND the kids let them, they can initiate or invite contacts that were unimaginable. 

AND we can entice them into other Jewish learning modes through third web sites and applications like the Embassy of Israel, the work David and others are doing in Second Life, and even blogs like Jew School and David Wilensky’s stuff. 

I am actually putting together a class called “Judaism, there’s an App for that” for our community high school. 

I am hoping to explore how we can get students to focus both their digital and analog eyes on Judaism.

So Gladwell is right. But his point doesn’t change the need for us to engage in digital forms of building learners, learning and learning communities.

Lessons from J. Crew

Another fantastic piece brought to us by eJewish Philanthropy. I especially love it when someone brings a lesson from the world and figures out how to use it as a lens for what we do - without telling us just to be more like business. That would be overly simplistic and fit as well as I would in jeggings. Not a pretty picture! Enjoy. 

October 4, 2010 by Gail Hyman  

I read with great interest this past Sunday, October 3, 2010, The New York Times article, “Buy My Stuff – and Theirs, Too” by Joshua Brustein, that we in the Jewish community need to consider. The gist of the article is how J. Crew, one of the most successful online and in-store space clothing retailers, has determined that “friending” other purveyors’ goods makes great business sense for them and their customers. This is befriending – no, it’s actually community-building – taken to the max. J. Crew determined that surrounding its products with those of other fashion-related businesses, would create a more potent marketing picture for its consumers to consider and ultimately purchase that if they simply went the traditional route of merchandising their own goods.

If J. Crew has determined that offering its customers a fashion statement built on their clothing as well as related items from other retailers (think J. Crew sweater, slacks, scarf with someone else’s umbrella, hat, sports gear, healthy transportation and flavored vitamin water), you can see the potential opportunity J. Crew is leveraging to connect with consumers in a much more holistic way.

If you are a JCC, a federation, a synagogue, think about how you position yourselves to be a friendly source to those you wish to engage. In this new world of social media, where word of mouth and relationships trump any outright marketing ploy, take a lesson from J. Crew and start linking your efforts to relevant community partners … a federation appeal linked to the needs of the local synagogue education program, or the home for the elderly, or how the interests of the local JCC align with those of young families who choose to purchase “green products”, participate in organic food coops, give to the needy at their local food bank …

Successful marketing today is more and more about building both a full picture of the consumer’s life as they envision it and creating a network of authentic advocates who, without prompting or artifice, will tweet or “friend” you and offer their friends a trusted reason to buy into it. What peers say to each other about the total life experience and any given commodity that supports it, be it day school education or synagogue membership, trumps any paid advertisement or direct mail pitch. If you want to be valued for your service or product to the Jewish community, you have to ask yourself, “What are you are doing to build and nurture that community and its belief in you and your product?”

Marketing is quickly moving from traditional advertising and promotion to the more personal and trusted world of the social media world where friends honestly recommend a lifestyle and the product or service that feeds it. It is a world where individual endorsement says as much about the endorser and their commitment to a specific community as it does about the product or service they recommend.

If you want to be viewed as a contributor to that community, you have to be part of its maintenance. As Sarah Hofstetter, senior vice president for emerging media and brand strategy at 360i, a digital advertising agency said in The New York Times article, “This is a conversation, not a one-night stand. If you are in this community, make sure you are contributing to the maintenance of that community.”

For those of us in the Jewish community, the J. Crew story should suggest it is time for greater collaboration; for looking at all our “product” offerings from the more holistic perspective of how our consumers experience Jewish life. It is not about “my organization versus yours”. Rather, it is about community … where we each fit and how we all fit together to create a more powerful Jewish experience for every consumer of Jewish life … a little synagogue, a little JCC, a little social activism, a little education … put them all together for a full Jewish experience and each of us may find more buyers than if we had sold our wares separately.

Gail Hyman is a marketing and communications professional who currently focuses her practice, Gail Hyman Consulting, on assisting Jewish nonprofit organizations increase their ranks of supporters and better leverage their communications in the Web 2.0 environment. Gail is a regular contributor to eJewish Philanthropy.

If We Were the Rulers of Hebrew School World: Part One

This is the first of four postings from Joel Grishaver on this topic. It is actually a  four year-old document created for a presentation he and I did at the CAJE conference in St. Louis. Given the recent flurry of postings on the “failure” of Hebrew school, He felt that the time has come to repost it. I include the first posting here, and I beg you to go to The Gris Mill to read the rest. There is a navigation menu on the right to take you through all four parts.

Part One:
Five Reasons That
Hebrew Schools Can’t Succeed

I am riding with this congregational rabbi on the way to the synagogue when conversation turns to the future. The rabbi is fantasizing a congregational day school and explains the choice by saying, “After all, Hebrew schools can’t work.”
I swallowed, said nothing, and came home ready to teach a session at CAJE called “Five Reasons That Hebrew School’s Can’t Succeed.” I solicited a few friends to join in and found that they were worried about the impact of such a session. They were scared that a number of people would not get the irony in the title—that it was really intended to look at conditions that were needed to succeed.
A few days later we hosted a number of Los Angeles principals for a luncheon at Torah Aura, and the topic was on the table. I then realized that second half of the conversation – the part that imagined a better future – was more important. We changed the name of the CAJE session, and I changed my focus. This series of essays is designed as a preparation for CAJE.
We’ll start with some key problems in this essay and move to the fixes in the next several issues of the Gris Mill.
1.         Rabbis and lay people don’t believe that they can succeed.

I am not even sure that we believe we can succeed anymore. We know that we have some success. We can all tell stories of the individual moments where we feel that we have made a difference. But whether we are making enough of a difference to preserve Jewish life—that is the big question. As long as we doubt our own success, as long as the leaders of the community doubt our success, failure is likely.

Here is my truth.First we have to restore our own faith in what we are doing. We need to believe that Hebrew schools can make a huge difference in the future of the Jewish people. Then, with that renewed faith, with that renewed energy, we can go out and sell our colleagues and our lay leaders on it. Then, with their help, we can sell our clients on the difference we are going to make in their lives. Otherwise we have a wonderful failure to fulfill.

2.         They now exist as learning communities with too few hours to impact significantly on student lives.

Let us forget about content for the moment. Let’s forget that all the research says that it takes three sessions a week to readily master languages. Let’s forget about all the wonderful programs we would like to run. Let’s ignore the improvement we could make in our faculties if we could hire them for more hours per week. We need to focus on just one truth. The future of the Jewish people probably resides more in the friendships that our students make in school and the level of community we forge among our students than in anything we teach them.
The simple questions that needs to be asked are (a) Do we meet often enough? and (b) Do students attend enough of those few sessions to bond with each other? Because it is their friendships that will bring them back after Bar/Bat Mitzvah, and it is what they do after Bar/Bat Mitzvah that will lead to Jewish connections in college, and it their Jewish life in college that will lead to their Jewish future. Getting the first domino in place is a major part of the job. It is George and Sarah who will lead Britney toward a Jewish future, not the ability to read v’shamru with few enough errors and more than enough fluency to secure the Jewish future.

3.         School goals are now so low that success in school doesn’t equal success in Jewish life.

If Jews could get tattoos, this would be on my chest: “Bar/Bat Mitzvah is not going to save the Jewish people.” If I thought it would make a difference, I would hire a sky writer to write in the skies over every Jewish conference in North America, “Just preparing students for Bar/Bat Mitzvah will not assure the Jewish future.”

If our students can answer four questions with well-reflected and informed answers, then Jewish life has a chance.

1. What is my role in the redemption of the world?
2. How do I understand and how will I face my own mortality?
3. What tools can help me to continue becoming the best person I can be?
4. What is my connection to the Jewish people, and how does the State of Israel enrich my Jewishness?

The answers to these questions build a Judaism that is important more than one day a lifetime, more than at a few family gatherings a year, more than a decaying sense of ethnicity in a post-ethnic America. A Jewish education that doesn’t make Jewish life a vocation, a way of being (a job), is a Twinkie Judaism filled with empty calories and with little chance at succeeding in the real job, carrying the Jewish people forward another generation.

We have given our educational goals over to the DJs and caterers, to the people who do Bar/Bat Mitzvah preparation, and to the dance teams. We have correctly affirmed the need for Jewish preschools to build a solid foundation for Jewish living but have forgotten to assure that it reaches into adulthood. Schools that challenge students all the way through high school are few and far between.

4.         The contexts of ethnic identification and religious life in North America work strongly against our success.

There was a time when Jewish schools could fail and Jewish life would still succeed. In an era when Jews were different, outsiders, the other, Jews stuck together. We married each other and raised families with a sense of Jewish memory because we had little choice.

We are now living in a North America that considers us “white,” that allows us to distance ourselves from Israel, that has adopted Yiddish words, bagels and chicken soup and guarantees our equality with Kwanzaa. We are past a generation with different accents, different memories, and different priorities. Jews are not marrying out of their Judaism, they are marrying into a pluralistic community that fully welcomes them. Judaism is no longer a nationality (in our context), barely an ethnicity, and it will survive only through active (rather than passive) choice.

5.         We have failed to make family education a context and have reduced it to a program, and we have failed to wrap the supplemental school in the supportive environment of camps, youth groups, and Israel experiences for a significant number of our students.

We had in our hands tools that could have corrected the situation, and we have reduced them to minor options or mechanical programs. Summer camps serve way too few of our children (and are now way too expensive to service a significant percentage). Israel, which used to be the instant solution to the problems of America, never reached 15% of American Jewish kids (and has run into a political barrier to participation: danger). Youth group is not what it once was—and that is a longer story we will explore in a future essay.

But the big question is: What ever happened to family education? Once the great promise, it has been reduced from “context” (a way of looking at Jewish education as a series of relationships between school and home) to one predictable program per year per class.

Now that we have chronicled what is wrong—it is our obligation to make it better. That we will do in the coming days.

Read the rest and comment at  The Gris Mill

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Sukkot: Back to Basics

G-dcast does it again for Sukkot! Enjoy!



Sukkot: Back to Basics from G-dcast.com
More Torah cartoons at www.g-dcast.com