Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Friday, October 12, 2012

Connected Congregations: Launching a Blog Carnival

Lisa Colton is the Founder and President of Darim Online. If you are a synagogue or Jewish community professional or lay leader, and you have the vaguest sense that technology might be relevant to your work or institution, then you need to know her and her Darim colleagues. Go to their site.

Lisa Colton
Seriously.
Right now.
I will wait until you come back.

See what I mean? and that's just the tip of the iceberg. The following is a post from their blog - Jew Point 0. More than worth reading. It suggests we get into the conversation. There is also a document published by the UJA-Federation of New York that explores some of these issues. You can find it at this location.


By Lisa Colton
We are stepping through the threshold of a new age.  Connected, individually empowered, globalized, diverse and personalized.    The technologies of today are far more than digital communication tools – they are transforming society at an increasingly rapid rate, with important implications and opportunities for the Jewish community.

Synagogues in particular are in the spotlight in this moment of transformation.  When communities are self-organizing, and individuals are seeking “anytime, anywhere” involvement, the structures of synagogue business models, programs and culture are often resonating less and less with those we seek to engage.
In partnership with UJA Federation of New York, and inspired by the work of Beth Kanter, Allison Fine, June Holley and many others, Darim Online is launching an initiative to explore what it means for synagogues to function as truly networked nonprofits.  We call them Connected Congregations. Connected Congregations focus on strengthening relationships, building community, and supporting self-organizing and organic leadership.  They are flatter and more nimble, measure their effectiveness in new and more nuanced ways, allocate their resources differently, and use technology in a seamless and integrated way to support their mission and goals.

As we seek to create rich, connected congregations, investing in relationships is the foundation on which everything else is built.  Like fabric that’s made up of individual threads woven together, the strength of the community is dependent on the strength and character of both each individual thread (relationships) and the tightness and pattern of their weave.

But being a weaver and knitting a healthy and vibrant community takes more than good intentions.  It means knocking down ‘fortress walls’ (in the language of The Networked Nonprofit), pivoting our culture, evolving our staffing structure, and remaking our structures of leadership.  It takes real change, and active stewardship of that change over several years. There’s a lot of research and work to come for all of us. 
As we get started, we’re launching a blog carnival on Connected Congregations.  Over the next few months we’ll be handing the microphone of this blog to many smart people both from within and outside of the Jewish community, and some who straddle both worlds.  We’ll be encouraging them to share their ideas, their work, their insights and observations in order to develop a narrative and invite you into a conversation about being – and becoming – a Connected Congregation.

You can follow this series of posts on our blog by searching for #connectedcongs on our site, and following the conversation on Twitter with the hashtag #connectedcongs.   Do you have a story or insight to share?  Contact Lisa Colton if you’d like to be considered for participation in the blog carnival.



This post is part of a blog series on Connected Congregations being curated by Darim Online in partnership with UJA Federation of New York.  Through this series, we are exploring what it means for synagogues to function as truly networked nonprofits. Connected Congregations focus on strengthening relationships, building community, and supporting self-organizing and organic leadership.  They are flatter and more nimble, measure their effectiveness in new and more nuanced ways, allocate their resources differently, and use technology in a seamless and integrated way to support their mission and goals.  We hope these posts will be the launching pad for important conversations in our community. Please comment on this post, and read and comment on others in the series to share your perspective, ideas, work and questions. Thanks to UJA Federation of New York for supporting this work.

Monday, November 14, 2011

When Tweeting Depletes: How Social Media Can Disconnect Us

The conversation continues courtesy of eJewishPhilanthropy (What? You still don;t subscribe? Shame!). Here I am, Mr. Digital Oleh, agreeing that digital is not the only solution. Maybe not even the best solution. Like a knife or a drill, it is a tool. We need to learn how to use it well and when to put it back in the virtual tool box and use other tools. Discuss...

When Tweeting Depletes:
How Social Media Can Disconnect Us
November 11, 2011

by Ami Hersh and Leor Shtull Leber

As people who barely remember a time before the Internet and who use Facebook (too) often to stay in touch with friends from around the world, we are not ignorant of the power of social media and technology in connecting people and ideas. However, we question the direction we are taking when we rely too heavily on technology and we fear the authenticity of our relationships when they are based on “@s” and “#s”

We admit we are guilty too. Once we were sitting around a table with friends, each of us on our own laptop. Somebody walked in and asked if he could join and do homework with us, and we awkwardly apologized that we were actually in a meeting – it just so happened that our meeting involved us all sitting in a circle in silence working collaboratively on the same Google doc.

Still, we use the word “guilty” because of the value of personal relationships with which we were raised. We both recently attended the JFNA General Assembly in Denver and were shocked to see the technology culture present and the (over)use of smartphones during sessions. We were encouraged to play with our phones instead of focusing on the speakers. People barely looked up – a great success according to the “Tweet! Tweet! Tweet!” message of the conference. What happened to turning off your phone for a lecture? Further, one of the winning innovative ideas at the Jewish Futures Conference called for the elimination of meetings: young people don’t want to waste their time meeting in person when smart phones can do the job.

Well, we are young people who have smart phones. We still cherish the face to face time of meetings in person – and look forward to disconnecting by turning off our phones during those meeting. Email and social media are important and effective tools, but we must be conscious of overuse and of replacing genuine in-person relationships, both when we are distant and even when we are together in the same room, by tweeting instead of talking.

As it says in Mishlei 27:19, “As water reflects face to face, so the heart of man to man.” The beauty of interpersonal relationships is the ability to look into the eyes of another human being and connect deeply with them through conversation and expression. As you stare into the eyes of another human being created b’tzelem Elohim, in the image of God, you are able to let their souls reflect and interact with your own. The whole world can open up before your eyes. Social media is spectacular, important, and quite useful when utilized in its proper time and place. Let us not however allow the over-presence of social media to dilute our in-person enduring relationships.

Ami Hersh is a senior rabbinical student at the Jewish Theological Seminary and the assistant director of Camp Ramah in Nyack. He can be reached at Ami@campramah.org

Leor Shtull Leber is a senior at Brown University concentrating in Cognitive Science and a Student Representative on the Brown RISD Hillel Board of Trustees. She can be reached at leor.shtull.leber@gmail.com

Friday, March 11, 2011

Reflections on our Jewish Digital Future

This is a comment on a cross-post of cross-post. It is appropriate in light of the content. eJewishPhilanthropy posted an abridgement of a posting on the Project InCite blog by Lily Lozovsky.The image at right will make sense further down!
Reflections on our Jewish Digital Future Right now, we are living through a fundamental shift in the structure of our society. Digital media and portable connective devices are transforming our world by eliminating the transaction costs that once acted as barriers to offline activism.
… Our digital tools are stretching the limits of human potential, expanding the capacity of the individual and the collective to affect scalable, rapid change in our communities.
… Jewish institutions cannot afford to carry out their missions on the ground without simultaneously engaging with thought leaders and activists in “cyber space”. If we are doing a phenomenal job, our success will be reinforced and extended by the community online. If we are not, well, there is cause to worry.
Online, the authenticity of an organization’s impact and relationships is king. We have entered what I like to think of as the ultimate audit – of individuals, businesses and institutions. We are no longer simply what we say we are. Rather, we are the sum of our searchable reputation; ratings, followers and reviews that tell others the truth about what we have to offer. This is both powerful and frightening.
The critical mass of people trafficking across the web creates a filter beyond anything that a lone editor or institution could guarantee. If we are ineffective or irrelevant, if we are not part of the conversation, or fail to deliver on the claim that we are making – people in our networks will know. They will talk. They will tweet. The internet has empowered people with a voice.
And they are speaking up whether institutions give them the microphone or not.
The organizations that we care about cannot continue addressing the internet as another place to post their brochures. It is time to change our metaphors. We need to see social media as a networking event or a Kiddush luncheon, one that we cannot afford to miss, even if we arrive on Jewish time. 
I am the guy who keeps talking about not tossing the synagogue baby out with the analog bathwater. (Wow. That is a hideously stretched metaphor. You know what I mean, yes?) Some would expect me to refute Lily or in some way try to lessen the impact of what she has said.

Not going to happen.

She nailed it in one. Nothing she says suggests shuttering the shul or closing the JCC or making the community all virtual all the time. She talks about how essential it is that our institutions learn to occupy the space in 2.0 rather than a 1.0 manner. 

I look at my synagogue web site and see that it is web 1.0 - the read only web. We are not interactive. It is a fine place for members to catch up. It serves as a great way for prospective members to begin to get to know us. Many people have told us how helpful it was in their decision to join. But it does little to bring our members together other than telling them when to meet in real time. Most synagogue pages are the same. We are working on this. I hope everyone else is too.

We have had some success in building community online using resources other than the web page. Facebook has really begin to be useful. One of our rabbis invited me to work with her in establishing a temple Facebook group. We have 243 members of the group and we have reached the point where members are doing most of the posting and they are having conversations about lots of things. Not just about events at the temple, but about getting together to do things with one another or with their children. One of our teachers, who grew up in our synagogue noticed something interesting on a library book Date Due card:
"Today at Sunday school one of my kindergarteners took this book out. I started filling out the information and I read up the list to find Mallory Gibson who was 7 years old (back in 2000) when she took the book out. I was a Madrakah in her class when I was in high school and she was in kindergarten, I taught her when she was in Kitha Chet (8th grade), and now she's graduating high school. Makes me feel old! Also, Todd Markley, who is a Rabbi now, from the temple, and is well known across the east coast also took this very same book out. He took it out in 1983! History in our own temple! :-p"
She snapped the picture at the top of this posting and posted it to the Facebook Group. The  conversation at right then ensued. Heidi is a parent in our school and came to our community somewhat recently. Claire is long-term member who has adult children and grandchildren. She has served on our board and is part of a team of volunteers that makes our library work for our members.

So the technology has allowed us to bridge generations and bring people together. A similar conversation about a family making Shabbat on vacation and another member who posted daily pictures and commentary from the congregational trip to Israel last month.

So I agree with Lily. We (Jewish institutions) need to get MUCH better at embracing and using the available means to bring our people together, both digitally and in analog. It is both/and, not either/or. Lot's more work. But let's face it, no one went into Jewish education to avoid work.


Let's build something together!


Cross-posted to Davar Acher

Saturday, October 16, 2010

Purposeful and Passionate:
Synagogues in the Age of Facebook


This was posted on Jvillage Network, which builds and hosts websites for Jewish organizations, and helps them use technology to deepen connections between members and the institution and attract new members as well. I have recently started following their blog, after hearing about from eJewish Philanthropy (who else?). .I think Samets presents the challenge to our congregations in a well-focused manner. How do we respond? - Ira

Synagogues lagging behind cultural change is nothing new. In fact, there are those who would say synagogues should operate from a thoughtful, process-driven perspective and adopt change slowly. In essence I would agree with that. The challenge is all in the balance.

Synagogues must be able to respond to a rapidly changing culture, while keeping themselves grounded in their mission. Not an easy task, yet we have always found a way to enhance our religious experience through the current culture of our times.

As Jews we must keep our attention focused forward - through the windshield and the dramatic changing landscape ahead. Of course, we must also be alert to the view in the rear view mirror - what we are leaving behind and what is gaining ground.

This dual outlook is what should drive us as individual Jews, just as it drives the Googles, Facebooks, Intels (all with Jewish inside), and even the State of Israel.

Synagogues have the same opportunity of using technology to build a bridge between the synagogue experience and today’s culture. Technology needs to be an outward- looking tool for greater connectedness for the community.

While there are a number of creative synagogues doing remarkable outreach and engaging more members, too few synagogues have been able to emulate their example and create an operational model that will lead them and their communities to a stronger future.

Change happens when leaders intentionally and constructively work toward a better future. Our synagogues need a modern Abraham or Moses - intentional leaders with vision and the passion to lead a movement.

Technology is only a tool. And when used to its maximum benefit, it is a tool that enhances our purpose, our mission, and our movement.

What is your purpose? What is your synagogues' purpose? Where is our passion?

What holds us together as a people, as a religion, is thousands of years old. Abraham, Rebecca, Isaac, Sarah, Moses, Ramban, Golda Meir -- each has served as a powerful connector to our Jewish roots and our religious traditions. Our challenge is to use our rich history of purposeful leadership to regain the strength and focus for our individual communities and create meaningful purpose for our lives today.

American society is constantly changing and that change has impacted our Jewish culture; yet our Jewish foundation remains firm. While our families are spread around the world, less rooted in one cohesive community, we are challenged to create a wholly new Jewish community based on the realities of our world today.

We need to understand today’s 4 P’s for synagogue prosperity, in order to reclaim our Jewish movement in today’s American culture.
  • Purpose – the higher goal, the higher calling that resonates
  • Passion – in any movement it takes firebrands to influence
  • People – those we want to join with us
  • Projects – purposeful doing brings people together
Purpose, Passion, People, Projects – the rest is all detail.

This is the time of year when synagogues have an opportunity to start fresh. The first step out of the gate for thinking fresh is to form a strategic planning task force that, with a clear focus and effective leadership, can help the synagogue better understand the community's passions and create a movement in support of them.

Strategic planning work is more about the process than it is about the outcome. Working together as a community, learning, listening to understand what others want and value, and then ultimately arriving at a common goal is key to successful community building and successful movement creation.
  • Re-identify your purpose.
  • Support it with a passionate commitment.
  • Focus it outward toward the people most interested in being drawn toward the purpose.
  • Then create projects that will drive action, and more people toward you purpose.
  • The outcome - Synagogue well-being.
And through the process you will find out the power of the potential of connectedness in the community, in the synagogue and online.

Yoram Samets, the author is the Founder of Jvillage Network. He is also a frequent writer and blogger on using digital technology to grow membership and engage and build Jewish community.

Tuesday, October 12, 2010

Virtual and Real Community

The Jim Joseph Foundation Fellows of the Lookstein Institute
for Jewish Education in the Diaspora at Bar Ilan University,
Ramat Gan, Israel. (l. to r.) Front Row: Howard Blas,
Rachel Meytin, Esther Feldman (Lookstein Center),
Ellen Dietrick, Barry Gruber,Lisa Micley, Joy Wasserman,
Lillian Howard. Back Row: Jonathan Fass, Elana Rivel,
Robyn Faintich, nammie Ichilov, Ira Wise,
Shalom Burger (Lookstein Center), Sid Singer, Eliezer Jones.
I am writing this on an Amtrak train from Boston to Bridgeport, CT. I have just spent two days learning about leadership styles, logic models and evaluation with my chevrah in the Jim Joseph Foundation Fellows (#JJFF)[1]. This was our fourth meeting in the past 13 months. The process of this fellowship has been fascinating. While the learning has varied in quality and content – and is often quite excellent – the most significant piece has been the relationships.

There are 14 fellows.
o       We live in Atlanta, the Bay Area, Boston, Connecticut, Chicago, Florida, Houston, Philadelphia, New York (City and upstate), and Washington D.C.
o       There are seven men and seven women
o       We work for and identify with institutions in the Reform, Conservative and Orthodox movements. Some of us work in cross-denominational settings or communal agencies. A few of us work with national institutions.
o       2 of us run synagogue religious schools, 1 runs an early childhood program. 2 of us are day school heads and one has worked as Day School psychologist. 1 of us works in a JCC and 2 are in community Jewish education agencies. 2 work for a college or university. 1 is runs a summer camp for children with special needs, and 2 of us are with national educational initiatives.
o       We range in age from late 20’s (I think) to late 50’s (I think). We are American, British and Canadian citizens. One of us may also be Israeli, but I forgot to ask.
o       Our education ranges from BA to MA to PhD. Some of us grew up in synagogue religious schools, others went to day school. We have belonged to or worked for most of the Jewish youth movements in North America.

This is diverse a group of educators I can ever remember learning and working with, in terms of educational focus, religious orientation and practice age and experience. And I cannot remember learning more from such a small group of educators since my grad school days. Surely I have had amazing experiences at CAJE and NATE conferences.

And I am hoping to have more and deeper ones with the Community of Practice my NATE colleagues and I are developing: that is one of the purposes of this fellowship – to develop CoP’s with our peers. We have been learning a lot about creating these communities using Web 2.0 technology. And we have explored many different issues: educational, technical and communal ones.

Working with this chevrah has taught us all something very important. Virtual communities need more than technological connections to be communities. They need people to have relationships. And we have concluded that F2F – face to face contact, even a little bit – is essential.

Last week I wrote about how social networking was not THE solution, but was an important took in our bag as Jewish educators. Today I am talking about the corollary for educational professionals. This medium offers us opportunities for connection and consultation that we could not have even imagined ten or twenty years ago. And I am eager for us to use it in better, more robust ways. But I was reminded in Boston as we hugged and said goodbye, that it is the people and the relationships between them that make a community.

If you are and educational professional, there is a good chance that sometime in the next year, you will be invited to join an online community of practice by one of us (or by someone else). I hope you will say yes.

You may be frustrated or intimidated by the technology. Don’t be. Remember that at the other end of that broadband connection is someone just like you. And they are or were put off by the virtuality of the connection. But they, like you, have dedicated themselves to making Jewish learning happen. And you two (or two hundred of you) getting to know one another, share with one another and consult with one another, will help all of our learners be more successful engaged more deeply.

It has been and promises to be a fantastic journey. I hope to see some of you (F2F and online) along the way!


[1] The Jim Joseph Foundation established this online leadership fellowship at the Lookstein Center for Jewish Education in the Diaspora at Bar Ilan University in Ramat Gan, Israel. It was designed and is administered by Shalom Burger and Esther Feldman of the Lookstein Center.

Friday, October 8, 2010

Will Social Networks Change the World,
or Do You and I
Still Have to do the Heavy Lifting?


My friend and colleague Josh Mason-Barkin sent a few of us an e-mail his question and my reply follow. I hope you will add your thoughts.
"Malcolm Gladwell (in the New Yorker) says online social networks are not capable of empowering real and meaningful change. If he's right, what does that mean for attempts to make real and meaningful change in Jewish education?"
Josh - thanks for tossing this football out.

I think you reduce Gladwell's point to the level at which it might be paralyzing, or at least unhelpful. On one level, I think he is absolutely correct. The internet is changing the world. Not the way the men at Woolworth’s in Greensboro did. 

The social network is not a movement, at least not in terms that lead people to sing “We Shall Overcome” in a way that suggests the way things are done must change and change now. It is more a change in the way we perceive and make meaning. Not as dramatic as making a stand on the Edmund Pettus Bridge in March of 1965, nor did I think we are praying with our fingers on the keyboard as Heschel praying with his feet in Selma. 

What we can do is profound, but not as dramaticly or even as profound as what Gladwell describes.

I think Gladwell has used the civil rights movement as a straw man of sorts, but one that knocks you down instead of being bowled over itself. That doesn’t mean social networking is trivial. It just isn’t going to change the world the same way as actual civil disobedience and real time advocacy will. 

At the same time, let’s look at “Yes We Can” and the Obama online juggernaut of 2008. The campaign relied heavily on social networking to mobilize money, awareness, bodies at campaign rallies and votes. They didn’t give up traditional RT campaign methodology in favor of the digital campaign. Plouffe and company’s genius was integrating the two.

One of the things I find myself saying often is that the technology is awesome. But it is not the only thing! It is a tool, not a revolution. Our success will come from integrating. Nothing will replace the value of students and a teacher sitting around a table or under a tree with texts and ideas. As Grishaver  suggests, we need technology PLUS analog/Face to Face/RT experiences, not INSTEAD of them. If the revolution means all digital all the time, it will fail as soon as the kids master the next level of the video game. He says: 
“The real point is that real life still offers some unique opportunities: classroom community, love-interests, caring faculty and a speed and spontaneity that you don’t get pounding away a keyboard with your thumbs. Virtual community makes it possible to participate with less exposure. It often feels safer. Yet Solomon and Flexner bring a whole bunch of research sources that suggest participation is higher in blended circumstances. A friend is part of a heavily funded online dialogue. The story I got from this friend was that at first, before they ever met, their online dialogue was full of posturing and pontificating. Once the online group shared a retreat together, the dialogue shifted. It became real people talking to real people.”
What social media and other Web 2.0 technologies offer is access to learners and teachers in new and exciting ways. It offers that access because they are using the technology. When we were kids (and you guys sort of still are ;-}) we went home and played with our friends, did our homework, read books and watched TV. There was not much access to us for our Hebrew school teachers when we were not in the temple. 

My sons, aged 12 and 17, now multi-task. While doing homework, they access their text messages on the phones, chat and post items on Facebook, surf the web, watch YouTube videos, etc. 

If my teachers are social media savvy, 

AND the kids let them, they can initiate or invite contacts that were unimaginable. 

AND we can entice them into other Jewish learning modes through third web sites and applications like the Embassy of Israel, the work David and others are doing in Second Life, and even blogs like Jew School and David Wilensky’s stuff. 

I am actually putting together a class called “Judaism, there’s an App for that” for our community high school. 

I am hoping to explore how we can get students to focus both their digital and analog eyes on Judaism.

So Gladwell is right. But his point doesn’t change the need for us to engage in digital forms of building learners, learning and learning communities.

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